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Learn how outsourcing your reprint program to PARS can help increase
your bottom line.
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Already know what you want?
Click below for a Quick Quote.
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PARS understands the importance of reaching your target market, so we discuss
every element of reprint content with you to make sure you receive the best
possible finished product. From layout and design to color
and paper stock, reprints can be customized to maximize their
marketing potential and tailored to fit your business' needs.
All customization is contingent upon each magazine's specific guidelines.
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Use the Magazine Cover
Use the magazine cover? Perhaps your company is the focus of the cover story or is mentioned on the cover in
reference to a feature story contained within the issue. When a magazine has a strong brand name, inclusion
of its cover in your customized reprint design can increase the impression your company makes.
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Add Your Logo, Ad, or Company Information
You have gotten the message out, you have sparked the reader's interest in your product or service and you want
to make sure they can reach you for more information. When space permits, adding your company's advertising to your
customized reprint design is the ideal means of making sure that happens. Not only will your advertising
be a means of providing additional information to the reader, but it will also make a greater impression
by immediately and directly relating the editorial content to your company.
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Custom Cover Design
When the magazine cover does not make mention of the article featuring your company but you still want similar impact,
you should consider custom cover design. PARS will create a custom cover for you that combines the strength of the
magazine brand with the article title and any existing related photography. Custom covers are a great way
to make the design of reprints containing mostly text more visually pleasing.
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Add a Cover Banner
Partner the strength of your company name with the strength of the magazine brand. Cover banners reinforce your message
by introducing the reader to the company featured within the reprint's editorial contents. The design of cover banners
often includes your company logo and the article title or a specific message targeted to your readers.
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Highlighting
Help your company stand out among the rest. Highlighting is a means of immediately drawing attention to your company
and to further emphasize strong editorial content. In full color reprints, highlighting can be incorporated with
the creative use of color. In black and white reprints, highlighting can be incorporated using shades of gray
or bold text.
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Add a Footer or Disclaimer
Although editorial reprints can have a great impact, it is often legally necessary to clearly state that the article is
simply a third party endorsement and that your company is not responsible for its editorial content.
Adding footer and disclaimer text makes this possible. PARS can incorporate the required text into the reprint
design at your discretion.
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